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Limeral Systems'
Code of Ethics

Rooted in courage. Built for change.

At Limeral Systems and Limeral Lab,we believe ethics are not aspirational statements.

They are operational commitments.

They shape how we work, how we advise, how we communicate, and how we show up in every engagement. We, and anyone who works with us, agree to uphold these values across every project, partnership, and collaboration.


1.
Confidentiality with care

We protect all shared information like it’s our own, unless authorized otherwise or required by law.

2.
Radical transparency

No smoke. No fine print.
We are clear about what we can do, what we cannot, and what is still emerging. We communicate honestly, directly, and with respect.


3.
Truth over pitches

We don’t sell outcomes we can’t stand behind.
We offer grounded assessments, not hype. If something cannot be substantiated, operationalized, or responsibly pursued, we say so.


4.
Respect for values, with a backbone

We honor your mission—and we challenge assumptions that could undermine it.
Our feedback is thoughtful, direct, and always in service of stronger, more credible work.


5.
Accountability is part of the work

We own our mistakes, address them openly, and correct course.
Integrity is not perfection. It’s how responsibility is handled when things get complicated.


6.
Clarity over conflicts

We surface potential conflicts of interest early.
If a project compromises objectivity, credibility, or care, we step back—or help identify a better path forward.


7.
Sustainability and equity are not add-ons

Circularity, social responsibility, and systems thinking are built into how we design strategy, communications, and operations.
We approach this work with humility and a commitment to continual learning.


8.
Professionalism, inclusion, and presence

We lead with curiosity, preparation, and respect for difference.
We believe rigor and kindness are not opposites. They are reinforcing.

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